by Jess Nelson
The return of investment on email marketing skyrockets when marketers successfully leverage data to understand and market to consumers in a more holistic and … Read the whole story
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by Wendy Davis
Android users who made purchases from Google's app store are asking to proceed with a class-action against the company for allegedly disclosing their names … Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
Today's marketing increasingly requires cross channel synergies with technology, email, digital, and data specialists working together to improve the customer experience, according to panelists … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Universal ID -- a better iteration of email when it comes to one’s online identity -- is coming.Email, through using cookies, just isn’t enough … Read the whole story
COMMENTARY
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Online video content is poised to explode over the next five years. Current projections from Cisco estimate that by 2019, 90% of all Internet … Read the whole story
COMMENTARY
by Joe Mandese
There's creepy databased marketing practices and then there's really, really creepy databased marketing practices. And the difference most likely comes down to how the … Read the whole story
COMMENTARY
by Joe Mandese
If you notice a subscriber begins interacting with your inbound email less, it's probably best to keep it to yourself and find another way … Read the whole story
COMMENTARY
by Gretchen Scheiman, Op-Ed Contributor
Resends became popular a few years ago when marketers realized that sending the same exact email twice would get incremental opens, clicks, and even … Read the whole story