Email Marketing Daily
Friday, June 24, 2016
  • I Now Pronounce You, Email And Social

    Long gone are the days of concern that social media would be the ultimate demise of email. Not only has the emergence of newer … Read the whole story

  • Brexit -- It's Business As Usual For Email And GDPR Compliance

    Brexit does not affect email marketers' need to be GDPR-compliant within two years, so get those re-permissioning strategies ready. Read the whole story

  • Personalization Popular, But Held Back By Budget And Skill

    85% of companies are now implementing some form of personalization. However, most companies' personalization initiatives barely make the grade, with the majority of marketers … Read the whole story

  • Attractive Women and Models Only: The Trouble With Cannes -- And Advertising

    The Cannes Lions International Festival of Creativity, which wraps this weekend, has been slammed this year by the same age-old industry problem: sexism and … Read the whole story

  • Millennial Moms (And Dads) Bringing Back The Art Of Couponing

    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out … Read the whole story

  • Email Fraud Linked To A Drop In Engagement Rates

    Consumers are less likely to trust a brand after a phishing attack, according to a study released Thursday by Return Path. Read the whole story