Email Marketing Daily
Thursday, July 14, 2016
  • New Email Metric Measures Health Of Campaigns

    Email marketers are expected to review open rates, click rates, spam complaints and unsubscribes, among other email metrics, but those scores only offer a … Read the whole story

  • Millennials' Trust Of Insurance Companies Rises

    More than half of Millennials say that insurance companies are more trustworthy now then they were five years ago, according to new research from … Read the whole story

  • Understanding The Email 'Frequency Math Effect'

    Finding the right email frequency is one of the many issues that email marketers have to figure out in order to have a successful … Read the whole story

  • Pokeconomy Takes Ad Cue From Google, Adds Location-Based Ads

    Sponsored locations will soon provide a new revenue stream for Pokemon Go. Sound familiar? Earlier this year, Google said it would start offering advertisers … Read the whole story