MediaPost Publications - Email Marketing Daily 07/21/2016

Iterable, SparkPost Announce Partnership To Integrate Email With Multichannel Automation
by Jess Nelson
SparkPost will integrate its email services with Iterable's multichannel automation and segmentation platform, the two companies announced Wednesday. Read the whole story
COMMENTARY
Use Email To Overcome Threats, Impact Retail Strategy
by April Mullen, Columnist
If you're a retail email marketer today, you undoubtedly understand what's happening in the space. It's getting more difficult and costly to acquire customers, … Read the whole story