Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Cloud on Monday, allowing B2C marketers to offer a unified experience across any … Read the whole story
Salesforce announced the newest edition of its cloud ecosystem on Tuesday, revealing the official integration of Demandware and birth of the Salesforce Commerce Cloud. Read the whole story
You don't have to be a neuroscientist to do genius email marketing, but it certainly helps, says the report. The report shows how top … Read the whole story
Optimization and personalization have never led the list of top priorities for advertisers, especially in North America -- until now. It's about their digital … Read the whole story
The ongoing mobile revolution is forcing marketers to reevaluate, well, pretty much everything. To that end, the Interactive Advertising Bureau (IAB) just released a … Read the whole story
The most anticipated presidential debate in recent memory succeeded in presenting a panorama of distinctions between Hillary Clinton and Donald Trump. Much of the … Read the whole story
The two-year lag between Yahoo's data breach and the company's disclosure of the hack is "unacceptable," six Democratic lawmakers say in a letter to … Read the whole story