There is no doubting the effects of personalizing email. Content should be relevant to the audience and as timely as you can possibly be. … Read the whole story

Humans love pictures, and that's why they're so important in all forms of marketing, but email marketers must learn the trick of getting noticed … Read the whole story

Smaller companies master innovation more often than large ones -- but when small companies grow up it's important to remain rooted in an organizational … Read the whole story

Democrats always seem to have the edge when it comes to digital strategy. They were the first to effectively use email on a large … Read the whole story

We can now technologically hook together systems powering paid (ad-tech) and owned (mar-tech) channels to deliver more relevant, seamless marketing experiences across these channels. … Read the whole story

The latest controversy about Google's ad-targeting capabilities comes with a post from ProPublica that raises concerns about a policy change this past summer that … Read the whole story