Cloud-based email delivery service SendGrid has added a consulting service to better support and increase return on investment of email marketing campaigns, announcing the … Read the whole story
The Direct Marketing Association has rebranded itself to reinforce the role of data in marketing, and will now be known as the Data & … Read the whole story
Who would have thought it? Video and data are the kiss of death in a subject line, but image and UK are surefire winners. Read the whole story