Online marketing platform GetResponse announced the release of a new mobile application Tuesday that streamlines the webinar planning process and integrates it with email … Read the whole story
- COMMENTARY
Only 31% of marketers say they optimize the search channel to enhance the customer experience, according to a survey published this week that suggests … Read the whole story
Imagine a virtual world that lives on. Google's partnership with Improbable, an Andreessen Horowitz London-backed startup, could make that a reality through a platform … Read the whole story
- COMMENTARY
Puzzle fans have extra reason for good cheer this holiday season, thanks to The New York Times Magazine section, which is producing a special … Read the whole story
Busy executives primarily consume news on mobile. They are also open to advertising, especially if they find it valuable. Read the whole story
- COMMENTARY
Aura Labs allegedly violated the FTC's endorsement guides when promoting an app that promised to let people use smartphones to monitor their blood pressure. Read the whole story
COMMENTARYThere are many attribution models that can be deployed by your brand depending on the goals of your email and cross-channel campaigns, but finding … Read the whole story
- COMMENTARY
Attribution is the single biggest challenge for a brand manager, James Brohamer, Brand Advertising Manager, Overstock.com explained during the EIS panel "Data Discipline: Success … Read the whole story
- COMMENTARY
During the EIS panel "Email as a Strategy, Not a Tactic", Madison Norton, Manager, CRM/Email, BuildDirect, noted that for the online home improvement retailer, … Read the whole story
