As we near the end of 2016, I spent time reflecting on topics I wrote about this year, with a couple of simple conclusions: … Read the whole story

The reward is that the top players are seeing a rise in transactions through email. The alternative is to be one of the increasing … Read the whole story

When two people visit Amazon's website, they get two different experiences based on their past histories with the retailer. This "Amazon effect" has changed … Read the whole story

Every year since I started writing here back in 2013, I have looked back and tallied how well I did in terms of generating … Read the whole story