The Email Edge
by Ray Schultz, Columnist
Marketers sometimes panic over the wrong things. Many were alarmed when Gmail announced an email classification scheme in 2013, fearing it would kill the medium. But that hasn't happened. On … Read the whole story
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by Jess Nelson
Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend's Super Bowl showdown between the Atlanta Falcons and New … Read the whole story
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by Jess Nelson
JotForm launched an updated version of its form building and data collection software on Wednesday, expanding to mobile devices for the first time and … Read the whole story
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by Jess Nelson
As many as 10% of emails sent to tabbed Gmail accounts may be mislabeled and delivered into incorrect folders, according to a study released … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Video will play a bigger role in email marketing this week, experts seem to agree. Some tips: No auto audio -- and make a … Read the whole story