Marketers sometimes panic over the wrong things. Many were alarmed when Gmail announced an email classification scheme in 2013, fearing it would kill the medium. But that hasn't happened. On … Read the whole story
Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend's Super Bowl showdown between the Atlanta Falcons and New … Read the whole story
JotForm launched an updated version of its form building and data collection software on Wednesday, expanding to mobile devices for the first time and … Read the whole story
As many as 10% of emails sent to tabbed Gmail accounts may be mislabeled and delivered into incorrect folders, according to a study released … Read the whole story
Video will play a bigger role in email marketing this week, experts seem to agree. Some tips: No auto audio -- and make a … Read the whole story