The Email Edge
by Ray Schultz, Columnist
Some firms have not yet learned the gentle art of re-engagement. But many have. Here's a round-up of who's using email to drive loyalty and ROI. Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
I spend a lot of time looking at new marketing technologies. Over the last 16 years, I've seen new technologies reach rapid adoption because … Read the whole story
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by Thom Forbes
Responding to public and internal pressure, Uber CEO Travis Kalanick yesterday resigned from President Donald Trump's economic advisory council. In an email to employees, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Three-word headers are email's sweet spot now, and most will be opened on a mobile device. The copy sweet spot is down to 50-125 … Read the whole story
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by Wendy Davis
Yahoo has prevailed in a lawsuit brought by a man who said he received more than 27,000 text alerts meant for someone else. Read the whole story