The Email Edge
by Ray Schultz, Columnist
How do you get people to open your prospecting emails? Here are some creative techniques. Read the whole story
by Jess Nelson
Built entirely in-house and already integrated with Maropost's marketing services, Da Vinci leverages machine-learning technology to better personalize and optimize marketing campaigns built in … Read the whole story
by Sarah Mahoney
"We've struggled with how to use the data we had, how to turn it into insights that could shape not just our marketing, but … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Arts and entertainment are on top with travel and marketing at the bottom -- showing that open rates vary by industry, according to consumer … Read the whole story