The Email Edge
by Ray Schultz, Columnist
Even businesspeople have to be rewarded for their reading time. Here are tips on how to write a B2B newsletter. Read the whole story
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by Jess Nelson
Absolutdata helps customers consolidate their data into a centralized database -- what CEO Anil Kaul describes as "data harmonization." From that point, brands can … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
When connected things are sold, they don't necessarily know they were sold. The connectivity, or link to the former owner, may continue to reside … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Fear Of Missing Out is a prime driver in email interaction, as government and legal senders know well. Could a lack of FOMO in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Men reached deeper into their pockets for Valentine's Day to show loved ones some appreciation, spending 15% more than women, but women searched more … Read the whole story