The Email Edge
by Ray Schultz, Columnist
A consumer who is unsatisfied with a company will ignore their print ads and catalogs, and skip online pre-roll ads. All of those percentages exceed 50%, according to MarketingSherpa. Read the whole story
by Jess Nelson
Bluecore will officially rebrand from an email marketing company to a Real Time Interaction Management (RTIM) company in conjunction with the release of the … Read the whole story
by Jess Nelson
Carts Guru has expanded its marketing platform, focused on cart abandonment, to help marketers optimize recovery campaigns across email, text, voice and Facebook. Almost … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Could AI allow email marketers to take personalisation to new heights and build segments of just one? Read the whole story
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by Laurie Sullivan
A Google researcher has uncovered a massive Web leak from a cloud services company that potentially exposes sensitive data from from consumers using major … Read the whole story