A consumer who is unsatisfied with a company will ignore their print ads and catalogs, and skip online pre-roll ads. All of those percentages exceed 50%, according to MarketingSherpa. Read the whole story
Bluecore will officially rebrand from an email marketing company to a Real Time Interaction Management (RTIM) company in conjunction with the release of the … Read the whole story
Carts Guru has expanded its marketing platform, focused on cart abandonment, to help marketers optimize recovery campaigns across email, text, voice and Facebook. Almost … Read the whole story
Could AI allow email marketers to take personalisation to new heights and build segments of just one? Read the whole story
A Google researcher has uncovered a massive Web leak from a cloud services company that potentially exposes sensitive data from from consumers using major … Read the whole story