The Email Edge
by Ray Schultz, Columnist
Worldata's Jay Schwedelson tells what works -- and what doesn't -- in email marketing. Read the whole story
-
by Jess Nelson
Retail marketers do not plan to decrease their investment in email marketing any time soon, according to a Sailthru digital retail study that the … Read the whole story
-
by Ray Schultz
Retailers are under growing internal pressure to send more email, according to a study released today at eTail West by Coherent Path. Read the whole story
by Jess Nelson
Email marketers that are eager to increase their subscriber base should first prioritize customer brand satisfaction, according to a recent MarketingSherpa report. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Research shows tablets are as prominent in opening emails as the desktop. The two channels are very much alike, questioning our assumption that it's … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"With this suspension of privacy rules, Chairman Pai is allowing Internet Service Providers to ignore best data security practices," Sen. Ed Markey says. Read the whole story