The Email Edge
by Ray Schultz, Columnist
Direct mail works well when used with email in a coordinated multichannel campaign. Here are a few tips on how to do it, based on input from experts. Read the whole story
-
by Jess Nelson
Email is a key B2B marketing tool because it pivotally reaches prospects in the middle of the sales cycle, according to a recently released … Read the whole story
-
by Wendy Davis
Yahoo acknowledged Wednesday that it failed to adequately investigate a 2014 data breach that affected up to 500,000 users. Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
One of the tools that has become more popular with product management teams over the last few years is the Jobs to be Done … Read the whole story