Direct mail works well when used with email in a coordinated multichannel campaign. Here are a few tips on how to do it, based on input from experts. Read the whole story
Email is a key B2B marketing tool because it pivotally reaches prospects in the middle of the sales cycle, according to a recently released … Read the whole story
Yahoo acknowledged Wednesday that it failed to adequately investigate a 2014 data breach that affected up to 500,000 users. Read the whole story
One of the tools that has become more popular with product management teams over the last few years is the Jobs to be Done … Read the whole story