The Email Edge
by Ray Schultz, Columnist
Email marketers have upped their game and are sending dynamic messages based on the content people viewed on Web sites, AdRoll reports. Read the whole story
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by Jess Nelson
New startup Traverse Data helps publishers build revenue with their hashed email subscriber data, illustrating how email marketing is not the only way brands … Read the whole story
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by Jess Nelson
Emails that close with a variation of "thank you" have a jump in response rates when compared to alternative email endings, according to a … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
We are all connected - whether connected means you have panic attacks if you leave home without your mobile phone, or you feel empty … Read the whole story