The Email Edge
by Ray Schultz, Columnist
A Canadian company is hit with a $3.75 million settlement for collecting personal data without permission. Read the whole story
by Jess Nelson
Email marketing services provider Campaign Monitor announced the acquisition of Tagga, a customer data platform, for an undisclosed price on Wednesday. Read the whole story
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by Wendy Davis
One of the hackers who broke into Yahoo's servers used information that he obtained to orchestrate frauds involving spam and malware, the DOJ alleges. Read the whole story
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by Jess Nelson
Amplify Credit Union boosted annual profit 400% after partnering with Salesforce last year, as well as increasing email open rates by 45% and click-through … Read the whole story
COMMENTARY
by Kevin George, Op-Ed Contributor
Short copy limited to what is necessary is the key element of minimalist email design. It works on the principle of white space that … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
So bounces and unsubscribes are up, but those who remain are shopping more and spending more. What's not to like? Read the whole story