The Email Edge
by Ray Schultz, Columnist
Tired of marketing to Baby Boomers who insist on wearing cargo shorts even while they have one foot in the grave? Here's an audience with better actuarial prospects: the Millennials. Read the whole story
-
by Jess Nelson
Verizon plans to deactivate 4.5 million verizon.net email addresses in favor of AOL Mail by the end of the month, a disruption that could … Read the whole story
-
by Jess Nelson
Email phishing and malware scams have increased 400% this tax season, according to a recent alert by the Internal Revenue Service (IRS). Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The DMA is pointing to content being a massive "pinch point" that email marketing must get right. Today, half of email marketers know content … Read the whole story