Tired of marketing to Baby Boomers who insist on wearing cargo shorts even while they have one foot in the grave? Here's an audience with better actuarial prospects: the Millennials. Read the whole story
Verizon plans to deactivate 4.5 million verizon.net email addresses in favor of AOL Mail by the end of the month, a disruption that could … Read the whole story
Email phishing and malware scams have increased 400% this tax season, according to a recent alert by the Internal Revenue Service (IRS). Read the whole story
The DMA is pointing to content being a massive "pinch point" that email marketing must get right. Today, half of email marketers know content … Read the whole story