The Email Edge
by Ray Schultz, Columnist
Oh, those inconstant B2B marketers. A study by Openprise shows that most firms use multiple data suppliers, not just one. And those that do sleep the best at night. Read the whole story
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by Jess Nelson
Ascend2, a marketing research firm, investigated the most effective email list acquisition tactics in its latest monthly report by polling 255 B2B and B2C … Read the whole story
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by Jess Nelson
Reach Analytics expanded its B2C marketing platform on Tuesday with response modeling, a new artificial intelligence tool that predicts how consumers will respond to … Read the whole story
by Laurie Sullivan
The Offer Management platform is one of seven prototypes that debuted at the Adobe Summit during the Sneaks session, which showcases the engineering team's … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
What if you could begin typing simple requests to a confirmation email and they just got done? What's not to like? Read the whole story