Oh, those inconstant B2B marketers. A study by Openprise shows that most firms use multiple data suppliers, not just one. And those that do sleep the best at night. Read the whole story
Ascend2, a marketing research firm, investigated the most effective email list acquisition tactics in its latest monthly report by polling 255 B2B and B2C … Read the whole story
Reach Analytics expanded its B2C marketing platform on Tuesday with response modeling, a new artificial intelligence tool that predicts how consumers will respond to … Read the whole story
The Offer Management platform is one of seven prototypes that debuted at the Adobe Summit during the Sneaks session, which showcases the engineering team's … Read the whole story
What if you could begin typing simple requests to a confirmation email and they just got done? What's not to like? Read the whole story