MediaPost Publications - Email Marketing Daily 03/23/2017

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The Email Edge

What's On The Horizon For Verizon?

by Ray Schultz, Columnist

Marketers are still scratching their heads over Verizon’s move to drop 4.5 million verizon.net email addresses, leaving users to fend for themselves. These poor folks have to move to AOL, … Read the whole story

Read Now »

LinkedIn To Introduce Email Targeting, Launch New Ad Platform
by Jess Nelson
LinkedIn plans to introduce email-based targeting by the end of the year, according to a presentation released and posted online. Read the whole story
SparkPost Launches New Email Authentication Service
by Jess Nelson
SparkPost, a cloud-based email delivery service, announced the release of a free authentication tool on Thursday that helps marketers and developers conform to email … Read the whole story
COMMENTARY
Amplify The Power Of A Click
by April Mullen, Columnist
We put a lot of focus on the click in the email conversion funnel - and for good reason. When a click takes place, … Read the whole story