The Email Edge
by Ray Schultz, Columnist
Marketers use email newsletters to influence people. But do they really have to hire "influencers?" to do that? Read the whole story
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by Jess Nelson
Business Email Compromise scams, or whale phishing, rose 45% in the last three months of 2016, according to new research from Proofpoint. Read the whole story
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by Ray Schultz
Optimail is an email marketing platform that uses AI to automatically learn how to adapt campaigns based on how and when people are most … Read the whole story
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by Ray Schultz
Worldata has identified a threat to high email open and click-through rates: Excessive capitalization in subject lines. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Kinetic emails are already proving that moving emails can boost open rates by 18% and click-throughs by 10%. Now that email is mobile, it … Read the whole story