Email Marketing Daily
Friday, March 24, 2017
  • BEC Scams Rise, Proofpoint Beefs Up Email Security

    Business Email Compromise scams, or whale phishing, rose 45% in the last three months of 2016, according to new research from Proofpoint. Read the whole story

  • Startup Offers AI-Driven Email Messaging

    Optimail is an email marketing platform that uses AI to automatically learn how to adapt campaigns based on how and when people are most … Read the whole story

  • Capital Letters Will Cost You: Subject Line Study

    Worldata has identified a threat to high email open and click-through rates: Excessive capitalization in subject lines. Read the whole story

  • Email Is Mobile, So Moving, Tactile Campaigns Are The Latest Instant Hit

    Kinetic emails are already proving that moving emails can boost open rates by 18% and click-throughs by 10%. Now that email is mobile, it … Read the whole story