Marketers use email newsletters to influence people. But do they really have to hire "influencers?" to do that? Read the whole story
Business Email Compromise scams, or whale phishing, rose 45% in the last three months of 2016, according to new research from Proofpoint. Read the whole story
Optimail is an email marketing platform that uses AI to automatically learn how to adapt campaigns based on how and when people are most … Read the whole story
Worldata has identified a threat to high email open and click-through rates: Excessive capitalization in subject lines. Read the whole story
Kinetic emails are already proving that moving emails can boost open rates by 18% and click-throughs by 10%. Now that email is mobile, it … Read the whole story