Email Marketing Daily
Friday, March 24, 2017
  • BEC Scams Rise, Proofpoint Beefs Up Email Security

    Business Email Compromise scams, or whale phishing, rose 45% in the last three months of 2016, according to new research from Proofpoint. Read the whole story

  • Startup Offers AI-Driven Email Messaging

    Optimail is an email marketing platform that uses AI to automatically learn how to adapt campaigns based on how and when people are most ... Read the whole story

  • Capital Letters Will Cost You: Subject Line Study

    Worldata has identified a threat to high email open and click-through rates: Excessive capitalization in subject lines. Read the whole story

  • Email Is Mobile, So Moving, Tactile Campaigns Are The Latest Instant Hit

    Kinetic emails are already proving that moving emails can boost open rates by 18% and click-throughs by 10%. Now that email is mobile, it ... Read the whole story