MediaPost Publications - Email Marketing Daily 03/31/2017

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The Email Edge

The Email Design Cosmos: The Best New Ideas For 2017

by Ray Schultz, Columnist

Email design has changed. Here are the latest ideas from thought leaders on the subject. Read the whole story

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BrandMaker Launches Customer Engagement Cloud
by Jess Nelson
BrandMaker has launched its new Customer Engagement Cloud, a software platform designed to increase the marketing prowess of B2B professionals. Read the whole story
COMMENTARY
'Do EU Feel Lucky, Punk?' 1 In 4 Drop GDPR Plans
by Sean Hargrave, Staff Writer
Although GDPR's huge fines will start biting in May, nearly a year before the earliest point for UK/EU separation, 1 in 4 firms say … Read the whole story
COMMENTARY
Three 'Missing' Email Metrics That Could Change Your Priorities
by George Bilbrey, Op-Ed Contributor
Common email metrics drive focus on creative optimization and program strategy. The metrics commonly provided metrics by email service providers (ESPs) focus on campaign-level … Read the whole story