Email Marketing Daily
Monday, April 3, 2017
  • Air Travel Phishing Scam Has High Open Rates

    A phishing scam targeting frequent flyers is so realistic that it has an email open rate above 90%, according to new research by Barracuda ... Read the whole story

  • Words Matter -- Even In Ransom Notes

    I like to think that kidnappers A/B test their ransom notes. For one thing, there's money on the line. Also, the tedious process of ... Read the whole story

  • Read This Now To Find Out How Calls To Action Work

    Far too many email campaigns fall flat because they forget one very simple part of any sales message -- how to put together a ... Read the whole story

  • FCC Changes Course On Broadband, Won't Force Charter To Compete

    Continuing its pattern of dismantling Obama-era policies, the Federal Communications Commission has reversed one of the conditions placed on Charter when it merged with ... Read the whole story