The Email Edge
by Ray Schultz, Columnist
Why do men in email marketing have a higher median income than women? And it's not a small difference. Read the whole story
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by Jess Nelson
Facebook introduced significant improvements to its Instant Articles feature on Friday, adding new tools that encourage email subscription recruitment for publishers. Read the whole story
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by Ray Schultz
It's a buyer's market for email lists, judging by Worldata's Winter Price index. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
On average open rates for emails without offers in the subject line were 28% higher than those with offers, and click and click-to-open (CTO) … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Researchers have shown that too many sales offers are not necessarily a good thing. The best engagement comes when brands are seen to be … Read the whole story