Email Marketing Daily
Friday, April 7, 2017
  • Facebook Updates Instant Articles, Encourages Email Sign-Ups

    Facebook introduced significant improvements to its Instant Articles feature on Friday, adding new tools that encourage email subscription recruitment for publishers. Read the whole story

  • Email List Prices Plummet In Worldata Index

    It's a buyer's market for email lists, judging by Worldata's Winter Price index. Read the whole story

  • Huh? Emails Without Subject Line Offer Get Higher CTO

    On average open rates for emails without offers in the subject line were 28% higher than those with offers, and click and click-to-open (CTO) ... Read the whole story

  • Why Softly, Softly Beats The Repeated Hard Sale

    Researchers have shown that too many sales offers are not necessarily a good thing. The best engagement comes when brands are seen to be ... Read the whole story