The Email Edge
by Ray Schultz, Columnist
Chinese marketers are sending billions of emails, and generating high open rates, a Webpower study shows. But how well are they really doing? Read the whole story
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by Jess Nelson
SparkPost and Iterable announced a partnership on Tuesday that combines SparkPost's email infrastructure with Iterable's growth marketing platform. Read the whole story
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by Jess Nelson
Decreasing email volume per month drives increased subscriber engagement, a recent study by SendGrid says. Marketers should look to strategies that limit inbox overload … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Although ad targeting in email has become a focus for Google, the latest debacle shows the company does not understand the meaning of the … Read the whole story
COMMENTARY
by Chris Brubaker, Op-Ed Contributor
What if you could marry this super high-intent search behavior with your product catalog to automatically create customized landing pages that are very attractive … Read the whole story