The Email Edge
by Ray Schultz, Columnist
Social may have the glitz. But email is the top content delivery vehicle for Enterprise B2B firms, a survey shows. Some 87% rate the channel as key to their firm's … Read the whole story
by Jess Nelson
Urban Airship announced a real-time marketing automation platform that syncs communication across any interface or marketing channel. Marketers can draft notifications, incorporate customer data, … Read the whole story
by Jess Nelson
PowerInbox launched a new advertising platform on Wednesday that converts traditional email newsletters into buyable ad space. Marketers can now measure the viewership of … Read the whole story
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by Jess Nelson
Litmus surveyed more than 600 U.S. consumers that had booked travel in the last year to investigate how travel brands could improve their email … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Email's not just about nurturing existing contacts. Now is the perfect time to use third party data to swell your lists before the massive … Read the whole story