Social may have the glitz. But email is the top content delivery vehicle for Enterprise B2B firms, a survey shows. Some 87% rate the channel as key to their firm's … Read the whole story
Urban Airship announced a real-time marketing automation platform that syncs communication across any interface or marketing channel. Marketers can draft notifications, incorporate customer data, … Read the whole story
PowerInbox launched a new advertising platform on Wednesday that converts traditional email newsletters into buyable ad space. Marketers can now measure the viewership of … Read the whole story
Litmus surveyed more than 600 U.S. consumers that had booked travel in the last year to investigate how travel brands could improve their email … Read the whole story
Email's not just about nurturing existing contacts. Now is the perfect time to use third party data to swell your lists before the massive … Read the whole story