Email Marketing Daily
Monday, April 17, 2017
  • What's In It For Me? Consumers Will Share Data In Return For Benefits

    Consumers worry less about marketing and privacy when there's something in it for them, a survey found. Read the whole story

  • Marketers Need Cohesion In Understanding Customer Journey

    Improving the customer experience was the top-ranked priority of more than 14,000 marketers and ecommerce professionals surveyed by Econsultancy for its 2017 Digital Intelligence ... Read the whole story

  • Consumers Can Stomach Ads In News Feeds, Research Shows

    Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads ... Read the whole story