The vendor market is "fragmented and competitive" due to the presence of well-established suppliers, such as IBM and Microsoft. The big driving force is software, including white label, third-party and … Read the whole story
Consumers worry less about marketing and privacy when there's something in it for them, a survey found. Read the whole story
Improving the customer experience was the top-ranked priority of more than 14,000 marketers and ecommerce professionals surveyed by Econsultancy for its 2017 Digital Intelligence … Read the whole story
Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads … Read the whole story