Oracle has made another acquisition in the digital marketing space to boost its cloud services, this time announcing an agreement to buy ad measurement … Read the whole story

Reltio plans to go on a hiring spree with the added investment, expanding its engineering, sales and marketing departments. Reltio has been growing rapidly … Read the whole story

The huge strides being made in email automation and personalisation make it even more odd that the channel still suffers from underinvestment -- 15% … Read the whole story

Marketing agency Harte Hanks plans to sell its 3Q Digital search subsidiary two years after buying it from David Rodnitzky, who founded the company … Read the whole story

Last week at a conference, a marketer asked, "How do I get started with email marketing in my new role?" That's a great question. … Read the whole story