The Email Edge
Email newsletters serve marketers in several ways. They educate customers, create brand value and generate sales even when there is no direct offer. Read the whole story
Email marketing is the top-ranking channel for marketing return on investment, according to new research released Wednesday by Adestra and eConsultancy, but the study … Read the whole story
Full Circle Insights released two new solutions to its marketing management platform on Wednesday to help enterprises evaluate their data and ensure consistency between … Read the whole story
The platform allows tracking and visualization of email performance metrics, the company says. Read the whole story
Genevieve Longtin wins the Stefan Pollard Email Marketer of the Year Award Read the whole story
- COMMENTARY
You need to proactively try to prevent problems that could develop into a brand embarrassment, potentially causing revenue loss and increased customer attrition. Here … Read the whole story
