The Email Edge
Brands and vendors had a problem: Nobody knew what anyone else was talking about when it came to cross-device attribution. The DMA's new RFI should solve that. Read the whole story
Copying people unnecessarily on emails wastes time, clutters the inbox, and can make employees feel less trusted, a study conducted by University of Cambridge … Read the whole story
EJ McGowan, general manager at "Campaigner," shares some tips with to support email list generation as an alternative to print waste. Read the whole story
Email marketing company Emma released a host of new product features on Friday for cross-channel marketing. Read the whole story
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Consumers in today's world are focused less on advertisements, and more on content. They don't care that your product is the best on the … Read the whole story
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Email is already a highly favoured marketing channel. Throw online and mobile payments, direct through email, into the equation and you have an e-commerce … Read the whole story
