The Email Edge
by Ray Schultz, Columnist
Sometimes you can learn best practices by studying what competitors failed to do. With its "Hitting the Mark" study, study, dotmailer is trying to save marketers some of that work. Read the whole story
by Jess Nelson
Email marketing service MailChimp has made its suite of marketing automation features free for all users, highlighting the benefits of automation for email marketers. Read the whole story
-
by Jess Nelson
Thursday marks World Password Day, an annual online holiday that casts a spotlight on the need for strong passwords for digital accounts. Read the whole story
-
by Ray Schultz
A new tool from InMotionNow allows users to review and approve email marketing messages. Read the whole story
-
by Philip Rosenstein
Acxiom has partnered ShareThis, a network to help customers better target consumers by pairing on- and offline data points. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A Forrester report released Tuesday estimates advertisers wasted $7.4 billion on poor-quality display ad placement in 2016. Forrester sees the latest advertising revolt as … Read the whole story