The Email Edge
by Ray Schultz, Columnist
It's enough to make you swell with pride: The U.S. was the source of 41% of the world's phishing attacks last year, making it the global leader. Read the whole story
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by Jess Nelson
Less than a quarter of email marketing messages are opened, according to a study released Thursday by GetResponse -- an engagement metric easily lifted … Read the whole story
by Jess Nelson
Mother's Day spending is predicted to reach a record-high 23.6 billion in 2017, according to the National Retail Federation, beating last year's record of … Read the whole story
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by Ray Schultz
Preside 2.2.5 users can assign colors to emails based on the sender and other variables. Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Now that we're deep into the NBA playoffs (that's basketball, for non-fans), it's time to roll out an idea I've been bouncing around. Data … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
Artificial intelligence offers endless possibilities for marketers - and everyone else, for that matter. It can predict disease from patient records far better and … Read the whole story