B2B marketers need to get a handle on measurement and attribution. Why are almost a third relying on their email platform for results? Read the whole story
SendGrid and FullContact announced a partnership on Friday, granting SendGrid customers access to social data that can power more personalized email marketing initiatives. Read the whole story
Ackmann & Dickenson has acquired Jester Communications. Both firms have email capabilities. Read the whole story
Face-to-face requests may be as much as 34 times more effective than email, according to a new Canadian research study. Read the whole story
Just one in five email marketers list using email to identify customers on different sites and devices as a top priority. Surely it's a … Read the whole story