The Email Edge
by Ray Schultz, Columnist
B2B marketers need to get a handle on measurement and attribution. Why are almost a third relying on their email platform for results? Read the whole story
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by Jess Nelson
SendGrid and FullContact announced a partnership on Friday, granting SendGrid customers access to social data that can power more personalized email marketing initiatives. Read the whole story
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by Ray Schultz
Ackmann & Dickenson has acquired Jester Communications. Both firms have email capabilities. Read the whole story
by Jess Nelson
Face-to-face requests may be as much as 34 times more effective than email, according to a new Canadian research study. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Just one in five email marketers list using email to identify customers on different sites and devices as a top priority. Surely it's a … Read the whole story