The Email Edge
by Ray Schultz, Columnist
It's slightly unbelievable. But a new study shows that custom emails can help people stop smoking. Read the whole story
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by Jess Nelson
Revenue from the Salesforce Marketing Cloud experienced the largest surcharge this financial quarter, growing 56% to $289 million. Read the whole story
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by Ray Schultz
Associations may be overdoing email at the expense of social media, a Bob & David James survey suggests. Read the whole story
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by Ray Schultz
FreshAddress is offering the Email Creative Archive, a free collection of over 1 million campaign emails. Read the whole story
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by Laurie Sullivan
The biggest challenge is that 80% of small businesses in the United States don't fully use digital tools to further growth. Yet many have … Read the whole story
COMMENTARY
by Staff Writers
Let's stop pestering our consumers with overly aggressive and uninformed retargeting urged Shruti Khatoud, Senior Search Marketing Manager, Macys.com. Personalization is the keyword for … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Email marketing is rarely mentioned alongside the term Gen Z, and that should alarm. The industry needs to get interactive and useful. Plain text … Read the whole story
COMMENTARY
by Gretchen Scheiman, Op-Ed Contributor
With all the buzz about artificial intelligence, email marketers need to have a plan for adding AI tools to their marketing mix. For most … Read the whole story