The Email Edge
by Ray Schultz, Columnist
A report shows that phishing attacks are now going to as few as ten people. And they're taking less time. Read the whole story
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by Jess Nelson
A new Forrester report commissioned by SendGrid illustrates how data consolidation and personalization remain challenging for many marketers. Read the whole story
COMMENTARY
by Jess Nelson, Staff Writer
Welcome to the Email Insider Summit at the Ritz-Carlton on Amelia Island in (somewhat) sunny Florida! We're excited you've joined us, and we're looking … Read the whole story
by Jess Nelson
The Escape Game, an interactive events company, has partnered with Emma's email marketing services to re-engage past fans. Read the whole story
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by Ray Schultz
Customers of Michaels Stores will get a more personalized experience, thanks to a working arrangement with Acxiom. Read the whole story
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by Ray Schultz
Newsletters work for law firms. But many companies suffer from lack of staff engagement. Read the whole story
COMMENTARY
by Jess Nelson, Staff Writer
Stephanie Sczech is the global director of Lifecycle Marketing at EA, and kicked off the first day of the Email Insider Summit with a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to an analysis of 1.5 billion emails from 1,000 US companies, by Klaviyo, success rides on a combination of segmentation (deliberate, selected mailings,) … Read the whole story
COMMENTARY
by April Mullen, Columnist
Something interesting is happening. The Instagraming, Snapchatting hipster crowd are readjusting their glasses and peering at something on their screens. It's a communication form … Read the whole story