MediaPost Publications - Email Marketing Daily 06/12/2017

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Email Insider

Metrics Are The Message: How Associations Did With Their Email In 2016

by Ray Schultz, Columnist

Email open and click rates slid for associations in 2016. But groups that used marketing automation achieved higher rates. Read the whole story

Read Now »

Illusive Networks Offers Email 'Deception' Security Service
by Ray Schultz
Illusive Networks has several products for fighting security breaches. Now it has one specifically for email. Read the whole story
COMMENTARY
Ditch The Pictures? Could Text-Only Emails Make You More Friends?
by Sean Hargrave, Staff Writer
Text-only emails might sound boring but if you want to be a reader's best friend, they can end up feeling like welcome letters which … Read the whole story
COMMENTARY
How Are Email Marketers Planning To Innovate In 2017?
by Loren McDonald, Op-Ed Contributor
What's on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored … Read the whole story