Email Insider
by Ray Schultz, Columnist
How does email fit into the multichannel mix? To find out, we did a Q&A with eRelevance CEO Bob Fabbio. Read the whole story
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by Ray Schultz
QwkBuy and SendGrid have teamed up to offer speedy shopping in response to emails. All the buyer needs is a smartphone. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
58% of Millennials maintain a separate email account just for brand communication, and 83% have made a purchase from email in the past three … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Email marketing has an ROI four times higher than social and paid search because transactional emails get an eightfold boosts in opens. Read the whole story