Email marketing remains the best digital marketing channel for return on investment, according to the Data & Marketing Association's (DMA) latest Response Rate Report. Read the whole story

A cultural dissonance exists with artificial intelligence, says Joe Stanhope, Forrester vp and principal analyst. Marketers need to become "educated about AI techniques and … Read the whole story

A personalization strategy directly impacts the profitability of email marketing campaigns, according to a recent study by Monetate. Read the whole story

Cartika is offering something called Email-As-A-Service, a cloud email platform that allows companies to manage Microsoft Exchange and POP/IMAP accounts on a single domain. Read the whole story

An Arizona firm has been slammed with an FTC judgment for $104 million. It offered to help consumers with loans, but instead sold their … Read the whole story

According to a report from ITNews, as millennials enter the workforce in large numbers, it is important for all security programs to realize the … Read the whole story

Geospatial technology firm Vistar Media on Thursday launched new solution to help automotive marketers extend their audience reach and more accurately measure out-of-home (OOH) … Read the whole story