Keep your copy neat and clean, even if you have to count words and syllables to do it. Read the whole story
The Federal Trade Commission (FTC) has announced plans to review the CAN-SPAM Rule, the United States legislation that regulates commercial email messages. Read the whole story
Zeta Global announced the acquisition of Boomtrain for an undisclosed price on Tuesday, adding Boomtrain's machine-learning platform to Zeta's Software-as-a-Service (SaaS) marketing cloud. Read the whole story
Campaign Monitor announced the release of Insights on Wednesday, a new analytics platform that tracks the success of email campaigns, segments, and aggregate marketing … Read the whole story
SmartSoft has added a new feature to its address validation service, The Email Verification REST API, for verification of email addresses. Read the whole story
Publishthis.email, a new service from Australia, converts email content into web pages. Read the whole story
Global lingerie brand Figleaves has chosen Adestra to fuel its personalized customer communications. Read the whole story