Zeta announced on Monday a strategic partnership with AppNexus to merge the latter's programmatic advertising technology into ZetaHub, Zeta's marketing cloud. Read the whole story

Email is the leading channel in B2B sales outreach, accounting for 61% of all first contacts, InsideSales.com reports. Read the whole story

The Electronic Privacy Information Center filed a complaint asking the Federal Trade Commission to review the algorithm in Google AdWords that ties consumer online … Read the whole story

In order to remain relevant, businesses must begin to incorporate artificial intelligence as an extension to their digital marketing processes. Read the whole story

Brands targeting Millennials: create a not-to-be missed experience and Millennials will come, post heavily online and become massive brand loyalists. Read the whole story