Email Insider
by Ray Schultz, Columnist
Marketers can serve customers with effective contextual emails. Ask HSN. Read the whole story
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by Jess Nelson
Act-On Software unveiled Engagement Insights on Wednesday, a new reporting tool that makes it easier for marketers to view and share campaign metrics. Read the whole story
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by Jess Nelson
Cybercriminals are shifting tactics and prioritizing phishing-related scams, according to a recent RiskIQ report. Read the whole story
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by Ray Schultz
IT buyers want fast post-event follow-up from vendors -- and they welcome emails. Read the whole story
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by Ray Schultz
SendinBlue, an SaaS provider that serves small businesses, has raised $36 million in new financing. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
IAB Europe warns that the proposed ePrivacy Directive could halve the value of digital advertising in Europe. Read the whole story