Marketers can serve customers with effective contextual emails. Ask HSN. Read the whole story
Act-On Software unveiled Engagement Insights on Wednesday, a new reporting tool that makes it easier for marketers to view and share campaign metrics. Read the whole story
Cybercriminals are shifting tactics and prioritizing phishing-related scams, according to a recent RiskIQ report. Read the whole story
IT buyers want fast post-event follow-up from vendors -- and they welcome emails. Read the whole story
SendinBlue, an SaaS provider that serves small businesses, has raised $36 million in new financing. Read the whole story
IAB Europe warns that the proposed ePrivacy Directive could halve the value of digital advertising in Europe. Read the whole story