Adobe unveiled a host of new retail tools in its Experience Cloud on Wednesday, developed to help retail brands deliver more personalized customer experiences … Read the whole story

Email marketing has grown in effectiveness this year, according to new retail industry data from Adobe Digital Insights. Read the whole story

Liquid Web has launched a premium email service for small businesses. Read the whole story

Shoppers' communications preferences are changing with the rise of smartphones, chatbots and voice devices like Amazon Alexa and Google Home. Read the whole story

Data-driven, ROI-focused marketers realize they could benefit from knowing who the best targets are, but need to learn more. Read the whole story